Intermot and EICMA
- BMW Motorrad refrains from participating in the leading trade fairs
Due to the unforeseeable further development of the Corona pandemic and its effects, BMW Motorrad will refrain from participating in the two main motorcycle trade fairs Intermot in Cologne in October and EICMA in Milan in November.
The background to this decision is to address the current planning uncertainty at an early stage for all partners involved in BMW Motorrad's trade fair appearances in the interests of maximum safety, predictability and transparency.
BMW Motorrad will present the world premieres and product highlights via alternative platforms planned for these trade fairs in autumn 2020. In doing so, more and more is being used on our own formats and digital communication channels.
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