The new fashion label WHEEL SISTERS

for women with a love of bikes & cars

Markus

07.05.2019

Photo: Wheel Sisters

Female racers from all over Europe present the new fashion line.

Photo: Wheel Sisters

The new fashion label WHEEL SISTERS (www.wheel-sisters.at) from Austria offers fashion for power women whose passion revolves around two or four wheels. Testimonials are racers from all over Europe.

Photos: Wheel Sisters

"Our fashion line is aimed at female motorsport enthusiasts, mechanics, car fans and motorcycle freaks. Actually all women whose heart beats for two or four wheels. We offer all these women the opportunity to carry their love for cars and bikes to the outside world," says Monika Graber, founder of the label. The first collection includes T-shirts, hoodies and zip vests with original designs and statements on the theme #girlpower. Around the collection, a community of female racers from the car and motorcycle sector from all over Europe will be built up, who also act as testimonials for the lifestyle label.

"Not so long ago, motorsport was almost a male-only affair. Fortunately, that has changed. Our WHEEL SISTERS show that the strong female sex has long since arrived in motorsport. They successfully assert themselves in a male domain and go their way with determination. That's what I call women's power, and it's this women's power that's supposed to be transported through our fashion and at the same time a sense of belonging," explains Graber, herself an active rally co-pilot.

"For me, women's power means, for example, when women know and can use their strengths. Power women reflect on their own actions and also stand by their weaknesses. They pursue their goals ambitiously – privately and professionally – but always with meaning, heart and mind. Power women believe in themselves, are not afraid of failure and are constantly learning. But they can also give up and are uncompromisingly grateful," Graber says.
In order to ensure that customers do not get bored, they plan to continuously expand their fashion offerings with additional clothing and accessories. WHEEL SISTERS ships to 25 European countries. More information about the label can be found at www.wheel-sisters.at.

Facebook: facebook.com/wheelsisters/
Instagram:instagram.com/_wheel_sisters/

WHEEL SISTERS is a new fashion label founded in November 2018 by entrepreneur and rally co-pilot Monika Graber from Austria.
The fashion line offers fashion and accessories with casual prints on the theme of "Women in Motorsport" and #girlpower. The fashion is available in the online shop www.wheel-sisters.at