Suzuki Motorcycle

Photo: SUZUKI

The focus is on the user!

Fascination, user-friendliness, customer centricity – these are the core characteristics of the completely new German website of Suzuki Motorrad. The innovative concept of the online presence is specifically tailored to the individual requirements of the users, which make every visit an experience.

The new German website of Suzuki Motorrad pursues a holistic approach by picking up motorcycle fans precisely in their very specific situation: Is the biker interested in adventure travel, is he more of a pleasure tourer or a performance-hungry purist, does he want to push his limits in the sporting field or does he aim to find a crisp 125cc suitable for the freshly acquired A1 driving license or B196? Based on individual interests, the various "experiences" of the Suzuki motorcycle website lead the user into a fascinating world tailored to his own philosophy of motorcycling.

The different models can be experienced directly in the digital space, extensive filter options pave the way to the desired motorcycle. This provides the user with well-founded information as a basis for further consultations with a Suzuki motorcycle partner, which is just a mouse click away as well as a detailed test ride. A dedicated magazine area provides high-quality content as well as important news from the scene.

The concept, functionality and graphic design of the new website correspond to Suzuki Motorrad's self-image as a manufacturer of high-quality, up-to-date motorcycles for a young and dynamic target group.

The new Suzuki motorcycle website relies on a fully responsive design, so that an optimal user experience is guaranteed on all screen sizes. Numerous best-practice examples were taken into account in the complete reprogramming of the website by the creative and advertising agency huth + wenzel. In addition, clarity, easy navigation, a consistent structure and, last but not least, highly optimized loading times contribute to the impressive performance of the attractive website.

With the relaunch of the website, Suzuki Motorrad in Germany is taking a decisive step towards a uniform brand identity together with Suzuki Auto and Suzuki Marine.

Stefan Fleschhut, General Manager Suzuki Germany: "Our new website clearly focuses on the user and creates inspiring experiences around the Suzuki Motorrad brand. The website is the central instance of all our digital marketing activities and forms the interface between web-savvy young users and our sales organization."

The new website of Suzuki Motorrad can be found at the well-known URL motorrad.suzuki.de