Heritage Collection 2020

- own Ride & Style collection by BMW Motorrad

Markus

01.10.2019

BMW Motorrad is expanding its commitment to the Heritage segment by launching its own Ride & Style collection for the first time: the BMW Motorrad Heritage Collection 2020. This includes various new elements from leather jackets to denim outfits to gloves and typical boots.

Inspired by timeless classics and iconic BMW Motorcycle details, the new Heritage collection is a combination of tradition and the best that contemporary and authentic lifestyle motorcycle apparel has to offer. All materials and textiles used are durable and robust, and meet the highest standards of safety and function.
The famous colour identity of the early classic motorcycles – strong black metal parts with fine white trim lines, the so-called TwinStripes – is reflected throughout the collection. The original branding and the "BMW Metal Emblem" are also included in the collection. The copper-coloured details and accents in the pieces cite the materials used in classic BMW motorcycles. This new collection celebrates the history of BMW Motorrad and the unbroken passion for motorcycling.
The history of BMW Motorrad goes back to 1923. With the R32, the first BMW motorcycle went into production – of course with an air-cooled two-cylinder boxer engine. In 1978, BMW Motorrad became a pioneer in a completely new field: as one of the first series manufacturers in the world, the company presented its own driver equipment.
The Heritage segment was finally founded with the launch of the BMW R nineT in 2014 and is now one of the most important segments of the BMW Motorrad brand. In the coming year, it will also be expanded with a completely new dimension: BMW Motorrad has announced a production vehicle for entry into the Cruiser segment in the second half of 2020.
The BMW Motorrad Heritage collection will be available from January 2020. In addition to this collection, all other new products of the BMW Motorrad driver equipment will be presented as usual at the EICMA 2019 in Milan.