New motorcycle registrations August 2023

In terms of market share, Honda's march continues. With a whopping 18.3%, the Japanese are exactly 5 percent ahead of BMW - unthinkable a few months ago! Harley-Davidson and Suzuki can also look forward to quite good sales in August, while Ducati slips to ninth place in August. The smaller brands are at 17 percent. By comparison, in August 2018, this figure was still 8 percent.

BMW has only one motorcycle left in the top 20: the R 1250 GS is in 1st place as always, but sales figures for this bike are also declining sharply. This is no wonder, as the R 1300 GS is in the starting blocks. It's good for BMW that with the new F models (F 900 GS & Co.), BMW will soon be following suit in the middle class.

 

When looking at the top 50, it quickly becomes clear that Honda's success is essentially based on the two new mid-range machines Hornet 750 and Transalp 750. The Hornet even displaced the Kawasaki Z900 from 2nd place in August. Suzuki newcomer GSX-8S sells quite well (12th place), while the V-Strom 800 DE, on the other hand, is strangely still waiting for buyers in 39th place. However, this can also have to do with delivery problems, so these figures should be taken with a grain of salt.