Pure&Crafted

The Hives and Jake Bugg confirmed as first acts. The pres- sales of festival tickets for € 55.00 start immediately.

Launched in Berlin in 2015 and initiated by BMW Motorrad, the Pure&Crafted Festival will return to the Spree in 2021. BMW Motorrad is once again the title sponsor of the event this year.

For the first time, the event-tested summer garden of Messe Berlin, which offers a unique setting in the heart of City West directly under the radio tower, will be the venue for the event. On 17 and 18 September 2021, fans can experience the special mix of handmade music, motorcycle culture and New Heritage lifestyle in the usual way.

And also this year, visitors and music fans can look forward to some real live music pearls. Their coming have already been confirmed: The Hives and Jake Bugg.

The Hives already proved at the premiere of the festival six years ago that they do not belong in the league of the best live bands for nothing. The Swedes will rock the stage again this year.
His new album "Saturday Night, Sunday Morning", which is announced for the coming August, will have the Briton Jake Bugg in September in the luggage. The singer-songwriter was already on stage at the legendary Glastonbury Festival at the age of 16 and has delivered one masterpiece after another since his debut in 2012. So you can be happy about a lot of rock'n'roll, guitar riffs and drums. It's about time!

Off stage, of course, a lot revolves around motorcycles and the world around them: in the Wheels Area exciting custom bikes are waiting to be discovered again. But not only these unique art objects and their makers are the focus, but all those who share their motorcycle passion. Framed by petrol talks and the exchange of shared experiences, motorcycle culture will once again be celebrated at this year's Pure&Crafted Festival. In addition to other highlights & specials around new spectacular custom bikes, which will be announced soon, the General Store completes the unique program of the Pure& Crafted Festival. Here, new heritage culture, fashion and lifestyle accessories are the focus of attention.

And of course there will be no shortage of selected drinks and varied food offers to really experience Pure&Crafted with all your senses.

The pre-sale for the Pure&Crafted has started and limited Early Bird tickets can now be secured for € 55.00 under www.pureandcrafted.de. Since everyone's safety and health comes first, the event will of course be corona-compliant. Further information regarding the COVID-19 hygiene concept and the resulting protective measures on site as well as more detailed information on the program will follow shortly.

And one thing is for sure: we can't wait to finally experience live music together with many guests again, to be inspired together, to exchange ideas, to celebrate and just to have fun.