From journey to race track – the fascinating portal for experiences
Enjoying fantastic routes in fascinating countries on a motorcycle, venturing to remote corners of our planet or testing your own limits on fast laps on the race track – these and many other experiences around BMW Motorrad will be opened up in future by the new online portal "Fuel For Life", initially with the two categories "Travel" and "Training".
Depending on your individual budget and desired period of time, "Fuel For Life" can be used to select exactly the right one from a large number of suitable offers. Immediately after the detailed research, the customer will be referred to the corresponding BMW Motorrad dealer for the booking.
Travel: From "The Great Getaway" to "Follow The Trails".
For the 2022 motorcycle season, "The Great Getaway" is three exciting destinations on the agenda to enjoy a perfect break. In Costa Rica, Portugal and the USA, the motto is to give free rein to motorcycle enjoyment and enjoy pure Heritage feeling on eight days each with motorcycles from the BMW R 18 family. Accompanied by professional tour guides, with exquisite hotel accommodation and catering as well as an escort vehicle.
Since the groups per tour comprise only a small number of like-minded participants, the 150 to 200 kilometre long daily stages can be mastered quickly and yet relaxed in order to be able to share the experience in the evening in cozy conviviality. The "Urban Day" also offers intensive shared experiences, on which participants immerse themselves in the lives of world-famous cities: San José in Costa Rica, Lisbon in Portugal and Portland in Oregon, USA.
"The Great Getaway" in Costa Rica is already being carried out. In Portugal (bookable now) the tours will take place from April to June 2022 and in the USA (soon bookable) from August to October 2022.
"Follow The Trails" is the ultimate off-road adventure that takes customers to remote and undiscovered locations of the International GS Trophy. Away from paved tracks, the participants follow in the footsteps of the GS Trophy teams and explore pristine landscapes on BMW GS models (R 1250 GS, F 750 GS, F 850 GS) – in Mongolia, Albania and Thailand.
Training: Racetrack experiences under expert guidance.
The "Racing School Europe", on the other hand, offers fast gaits on super sports cars such as the BMW S 1000 RR and M 1000 RR. On world-famous MotoGP and WorldSBK circuits such as Mugello in Italy, the "Circuit Ricardo Tormo" in Valencia, Spain, or Motorland Aragon, also in Spain, your own driving skills can be greatly improved thanks to professional instructors. Whether beginner, advanced or semi-professional – learning in small groups allows the right training for every rider level.
The wide range of "Fuel For Life" offers relating to BMW Motorrad experiences will initially be available for Europe, will be steadily expanded in the coming months, and in addition to "Travel" and "Training", other exciting categories will follow shortly.
The new Fuel For Life platform can be accessed under this link:
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