BMW R 18 celebrates world premiere

- BMW Motorrad presents the production bike for the Cruiser segment on April 3, 2020

BMW R 18 celebrate their long-awaited world premiere. Bmw Motorrad will thus officially present the announced production vehicle with the Big Boxer for the Cruiser segment. "All of us at BMW Motorrad are very much looking forward to our absolute highlight of the year – the world premiere of the BMW R 18," says Dr. Markus Schramm, Head of BMW Motorrad. "BMW Motorrad achieved a sales record for the ninth year in a row in 2019. With the R 18 and the associated entry into the Cruiser segment, we are consistently continuing our growth strategy with the clear goal of becoming the number one in the premium segment worldwide."

Photo: BMW Motorrad

Under www.bmw-motorrad.com/r18countdown, the countdown to the world premiere of the BMW R 18 has now been officially launched. Immediately after the unveiling, the first information about the vehicle including photos, videos and the configurator is activated on this website. The vehicle world premiere can also be experienced live on the social media channels of BMW Motorrad.

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