BMW Motorrad and Marshall agree on strategic cooperation.
Motorcycling and listening to music – both go well together, as they promise deep emotional experiences and intense enjoyment on two wheels. It is not for nothing that artists have dedicated their songs to the passionate experience of motorcycling for generations. "Born to be wild" sends greetings.
To ensure that beats and bass pamper the ear perfectly even while driving, BMW Motorrad has been working intensively on the development of its sound systems for a long time. With the long-term cooperation now agreed with the world-renowned British company Marshall Amplification, the innovation and quality of BMW Motorrad sound systems will reach a new level in the future.
For 60 years, Marshall - originally from Hanwell London, now based in Bletchley, Milton Keynes (UK) - has stood for the legendary guitar amplifiers used by the world's best musicians. Since 2012, Marshall has also expanded its offering to include award-winning headphones and active speaker systems of the highest quality.
The legendary Marshall Spirit and the development power of BMW Motorrad will be reflected in new innovative products on the subject of motorcycle & music, especially in the BMW Motorrad Heritage World of Experience. BMW Motorrad will soon be presenting the first new products as a result of this strategic cooperation. You can find out more about this on 29 July 2021.
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