Ducati: Three more new models for 2022

This virtual method of presentation, launched in 2021, is part of a digital project through which Ducati is testing new forms of interaction with audiences from all over the world. The episodes were made available with subtitles in 6 languages (Italian, English, German, French, Spanish and Japanese) and generated about 5 million views on the Ducati website and more than 80 million views on the various social media channels of the Bologna-based company between September and December.

Patrizia Cianetti, Ducati Marketing and Communications Director: "Authenticity is one of the essential characteristics of the Ducati brand. For this reason, the protagonists of the presentation videos of the new models in the range are precisely the people who conceive, conceive, design and test these models here in Borgo Panigale. We are convinced that no one else could present the details of Ducati projects better than those who work on them with dedication and passion throughout the year. The Ducati World Première web series, which uses the possibilities of digital channels, allows us to reach the large Ducatisti community from all over the world, creating new opportunities for interaction and dialogue, overcoming the geographical and organizational barriers that have been so relevant in recent months."

The three unreleased episodes of the web series will be Ducati.com on the dedicated page of the website and on Ducati's YouTube channel, where the video "Ducati World Première 2022 - Best of" is also available: a special content that is a compilation of the best moments of the episodes already released.

Here are the dates with the three new dates of the web series Ducati World Première 2022:
February 17, 2022: Ducati World Première - Episode 7
March 03, 2022: Ducati World Première - Episode 8
March 10, 2022: Ducati World Première - Episode 9