Ducati at EICMA 2024

During the four days of the fair in Milan, the Italian manufacturer's stand was one of the absolute crowd pullers. The Ducatisti were able to admire the new Panigale V2 and the new Streetfighter V2, the protagonists of the sixth episode of the Ducati World Première 2025, as well as the brand new Panigale V4 and Multistrada V4, exhibited for the first time at an international fair.

The Hypermotard family, from the 950 RVE to the very popular Hypermotard 698 Mono and Mono RVE , attracted many fans to the Ducati stand. Visitors also admired the accessory versions of the Panigale V4, Panigale V2 and Streetfighter V2, while the large fan community of Multistrada riders was able to get a close look at the new V4 Pikes Peak and the very sporty V4 RS . A great success was the DesertX Discovery, next to which the DesertX Rally was exhibited. The Ducati stand also showcased the three new Ducati Scrambler models - the Icon Dark, Full Throttle and, above all, the 10th Anniversary Rizoma Edition, which celebrates the tenth anniversary of the Land of Joy.

The strong presence of visitors to the stand confirmed Ducati's role as a reference in the motorcycle sector and underpinned the strength of the Made in Italy label. A role that has been assumed thanks to the constant commitment to development and innovation in production motorcycles and victories in world championships and national series, and which is becoming even more important given the strong growth of EICMA. The 2024 edition of the Milan Fair, which celebrated its 110th anniversary, attracted more than 600,000 visitors, with an increase of more than 40,000 visitors compared to the already award-winning 2023 edition, highlighting the ever-growing interest in two-wheelers of an ever-widening public.

Of course, the DesmosediciGP of Pecco Bagnaia, who is eagerly awaiting the MotoGP season finale in Barcelona, was also on display. The Ducatisti were also able to see the Panigale V4 R up close, with which Nicolò Bulega took the runner-up title in the Superbike World Championship. Also present on the stand was the V21L electric prototype, which featured a special livery inspired by Ducati's sporting history. The trade fair appearance was rounded off by the Desmo450 MX, with which Alessandro Lupino became Italian Motocross Champion this year. This model marked the start of a new chapter for Ducati, which is about to reach another milestone: the first production motocross machines will go on sale in the spring.

Ducati motorcycles and the many guests and friends enlivened the stand of the Borgo Panigale-based manufacturer. The official Ducati Aruba.it riders Nicolò Bulega, Alvaro Bautista and Adrian Huertas paid a visit to the show. The Ducati stand was also attended by Italian Motocross Champion Alessandro Lupino , accompanied by nine-time World Champion Tony Cairoli , MotoGP rider Marco Bezzecchi of the Pertamina Enduro VR46 team and Kevin Vandi, rider in the Italian Supermoto Championship and one of the protagonists of the launch video of the Hypermotard 698 Mono. Also present was the official MotoGP test rider and ten-time Italian SBK champion Michele Pirro, who announced from the stage the birth of the V4 Elite Cup , a competition format dedicated to amateur riders of the Panigale V4.

In the outdoor area of MotoLive, the Ducati DesertX Rally was the protagonist of the two days dedicated to the two-cylinder bikes of the Champions Charity Race. The field was led by Antoine Meo, multiple Enduro World Champion and European Supercross Champion, and Danilo Petrucci, the only rider in history to win a MotoGP race, a Superbike World Championship race and a stage of the Dakar.

On Friday, the DesertX Rally and Antoine Meo added to their track record. The Frenchman won the round of 16, the quarter-finals and the semi-finals and then prevailed in the final by only two thousandths of a second, which illustrates the high sporting level of the event.

In a few weeks, German motorcycle fans will be able to examine the innovations at Intermot . From 5 to 8 December, Ducati will present all the new models for the coming season in Cologne. In addition to the innovations already presented at EICMA, enthusiasts can look forward to other new models . The new episode of the Ducati World Première will take place on 5 December at 11 a.m. at the Ducati Germany stand in Hall 8.

The Ducati World Premiere will continue until 2025with more novelties. All motorcycles in the product range can be seen on Ducati.com. Thanks to the new configurator , enthusiasts can equip their dream bike with Ducati Performance accessories and view it from different angles. On the website, it is also possible to book a test drive or request information from a dealer on all the models in the range.

In December, Ducati awaits fans at Campioni in Festa, the event that celebrates the "Fantastic Four", i.e. the four riders - Pecco Bagnaia, Jorge Martin, Enea Bastianini and Marc Marquez - who will take the first four places in the 2024 MotoGP World Championship. The event will take place on the evening of 3 December at the Bologna Exhibition Centre .